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Public Relations

Creative Designer

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As part of a PR agency, my role requires me to come up with PR campaign ideas for big brand names, as well as executing core design tasks through craft and development.

In This Article

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Role Overview

Organisation Type

Large Agency

Role Type

Professional

Starting Salary

£28,000

Av. Weekly Hours

40

Organisation Type

Large Agency

Role Type

Professional

Starting Salary

£28,000

Av. Weekly Hours

40

About the Author

Role Requirements

Time in Role:

10 months

Degree:

Loughborough University – Fine Art

A-Levels:

Art, Psychology, English Language & Literature

Other Relevant Qualifications:

Foundation Diploma in Art and Design

About the Author

Time in Role:

10 months

Degree:

Loughborough University – Fine Art

A-Levels:

Art, Psychology, English Language & Literature

Other Relevant Qualifications:

Foundation Diploma in Art and Design

Role Requirements

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Key Responsibilities

Creative input into client pitches (both design-wise and conceptually), social media campaign executions and working with other creatives to come up with ideas.

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A Day in the Life

Every day is different! I’ll usually work on two or three clients a week, which can involve producing social media assets, visualising ideas which we’ve come up with in a brainstorm, or editing photos and videos. On some days, I’ll go to shoots and assist in the creative direction on site, and some days it’s as simple as designing newsletters and invitations for upcoming PR activations for our clients.

Day in the Life Graphic
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Additional Details

Working from the office vs at home

My company goes by the ‘2:2:1’ method, which means we’re expected to be in the office 2 days a week, at home for 2 days and doing something which contributes to our careers (whether that be working with a client in their offices, going to a networking event or even just an exhibition or event which is relevant to what you’re working on at the time) on 1 day. Saying that though, this is flexible and changes each week depending on what’s on.

How is your time managed?

My time is managed primarily by an online booking system. So I am effectively a ‘resource’ that account managers and other employees can book time with as and when. This just stops me from getting overworked, but also is flexible as some things take less or more time than expected.

Are clients assigned to you?

I don’t have any specific clients myself, as my role can be needed to varying degrees depending on what the clients need at the time. Hence why I’ll usually end up working on several clients a week.

Career Progression

Our progress and goals are monitored over the year, with promotions and salaries usually reviewed each year in July and again in October.

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Author's Opinion

  • Things can get quite intense at times, particularly when we’re pitching for big clients against other agencies, but it’s part of the role, and there is definitely a strong bond between the teams as a result.

  • Everyone – particularly the creative team – are super switched on in the industry, so it’s great to be around such passionate people.

  • It’s a difficult industry to get into, but once you’re in, the career development opportunities are great – it’s been worth the hard work up to now!

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